The Difference Between Black Hat And White Hat SEO And Why White Hat SEO Is Better
When it comes to modern business, you need the internet. A brick and mortar shop can’t survive without at least a healthy social media presence. And of course, Google makes things even more difficult by constantly adjusting their search engine algorithm. This means it’s a constant battle to keep your website noticed.
This is why the concept of “Black Hat SEO” came into existence. If you’ve never heard of it, then you’ve probably never heard of “White Hat SEO”, either. And if you’ve never heard of SEO, then welcome to the internet! Make sure to never read the comments on YouTube.
What Is Black Hat SEO And White Hat SEO?
In case you don’t actually know, SEO is a term referring to a set of tools used to manipulate Google’s search algorithm. The manipulation isn’t a problem in and of itself. After all, identifying the best way to market a business is exactly why marketing departments exist.
However, some of these tactics are used to get as many clicks as possible without actually offering anything of substance. They fill the website with ads and links, and the idea is that if they can get a large enough group of people to see the site then they’ll get enough people seeing those ads to make it worthwhile.
Meanwhile, White Hat Local Houston SEO focuses on quality over quantity. Rather than using cheap tricks to get people to click on the website, they simply try to create useful websites. When people see that the site is useful, they’re more likely to go to that site over others Prime Houston SEO Expert
Now that you know the major differences, it should be obvious which one is better. After all, one set of tactics is literally named after Western movie villains. If it’s not obvious which one is worse, you may need to watch a few more of them. But just because something is obvious doesn’t mean it’s self-explanatory.
Why Is Black Hat SEO Less Effective?
There are a few reasons. For starters, Black Hat SEO has a very limited ROI. You may see a large number of clicks early on, but many of them will have ad blocking software and the numbers will dwindle over time. White Hat SEO takes longer to see results but is more sustainable.
In addition, many people who fall victim to Black Hat SEO tricks feel cheated. Rightly so, given that they were cheated into thinking a website was useful. While it’s true that a large enough group of people will have a few potential buyers, most people will leave the site as soon as they see it has no substance. This is the reason why Black Hat SEO has such a low ROI. It’s hard to retain customers when you start off by deceiving them.
So at the end of the day, look for a white hat Houston SEO Expert on Facebook there tactics are simply better. They take more time to bring in returns, but those returns will be stable and ongoing. Once you start building brand loyalty, you’ll see a customer base that almost never fluctuates!